Governments work for us. From the local fire department to national defense, processes and interests of government are ultimately beholden to its constituents, in one way or another. As another election cycle rages on in the United States, the debate about the size of government is once again in the headlines of the nation’s discourse. But how does one know it’s too big if we don’t know all that it does?
The Starbucks Effect could describe the turn of fortune which befell the company after it schooled the world in coffee and its students graduated to become local-roast, fair-trade, organic coffee connoisseurs. The alumni moved on from Starbucks to local cafes with house-roated fair-trade beans and pastries from local bakeries. Domino’s Pizza may be unwittingly teaching [...]
Not to kick a man when he’s down, but Toyota may want to recall its communication design while it’s reworking its pedals. Just four years ago, while conducting competitive audits for Chevrolet at a previous job, Toyota was setting a good example of consistency and quality in its visual communications, with typefaces limited to overarching [...]
Essentially Gladwell’s The Tipping Point with less pages, Seth Godin gives the word on product development and marketing today. It’s delightfully full of quips, including: Talk to those who listen. Safe is risky. The TV industrial complex is dead. Early adopters (Gladwell calls them Mavericks) are who you should focus on with innovative products, not [...]