ObjectiveSubject »

Category: Uncategorized

It’s merged, but is it United?

The business news pages are blazing with the news that two of the U.S.’s legacy airlines are to merge to become the world’s largest. United Airlines, the name the new entity will retain, will aim to improve its competitiveness by offering the widest range of destinations to its domestic corporate clientele, while offering emerging markets [...]

Tags


by David

35 Comments
The toyota page sports a random range of type and lacks clarity. Note the only red is for the recall.

May the best type win

Not to kick a man when he’s down, but Toyota may want to recall its communication design while it’s reworking its pedals. Just four years ago, while conducting competitive audits for Chevrolet at a previous job, Toyota was setting a good example of consistency and quality in its visual communications, with typefaces limited to overarching [...]

Tags


by Aaron

No Comments