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Category: Branding

Symmetrethical

Are the behemoths AT&T, Walmart and Royal Bank of Scotland more ethical than Carrefour or Credit Agricole? According to research, they are perceived so. Researchers at Erasmus University’s Rotterdam School of Management have done research that seems to show a relationship between ethics and symmetry. While this obviously bears no impact on the reality of [...]

by David

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New Work: Athena

Check out the newly launched identity, website, and print collateral for Athena Capital Research we designed!
While integrating the latest technologies in quantitative trading and investment strategies, Athena Capital Research suffered from a stodgy and outdated identity. They needed a modernized brand that reflected their position as trendsetters and trendforecasters as specialized investment managers.
We created a [...]

by Aaron

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Stephen Colbert poking fun at the various agencies of the Federal Government. The cacophony is obvious.

Ask Not What Government Can Do

Governments work for us. From the local fire department to national defense, processes and interests of government are ultimately beholden to its constituents, in one way or another. As another election cycle rages on in the United States, the debate about the size of government is once again in the headlines of the nation’s discourse. But how does one know it’s too big if we don’t know all that it does?

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by David

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New work: DeOrchis & Partners

We recently launched a new brand for esteemed maritime law firm DeOrchis & Partners. The process began with a holistic, cross-media design exploration in which we looked at multiple typographic and photographic ways to express the firm’s primary legal focus and prestige in the field.
A simple and bold direction, combining traditional elements in a unique [...]

by Aaron

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It’s merged, but is it United?

The business news pages are blazing with the news that two of the U.S.’s legacy airlines are to merge to become the world’s largest. United Airlines, the name the new entity will retain, will aim to improve its competitiveness by offering the widest range of destinations to its domestic corporate clientele, while offering emerging markets [...]

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by David

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