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Blueprint 2011

by Aaron

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To celebrate each new year, we send out a small batch of print cards to friends and clients as a way of jump starting some positivity. This year, with as many as eight people (wahoo!), we thought we’d make it about the group and share our resolutions—a blueprint for 2011.

Poster

The blueprint as a whole.

The posters were printed on cyanotype blueprints, divided into four sections, and mailed separately. Side by side, the sections still read as a whole.

The poster while in sections can be still read as a whole.

Divided in sections, each mailable poster still reads continuously.

The blueprints getting ready to be mailed.

Getting ready to be mailed!

This seemed a bit too one-sided, so we went ahead and transformed the printed poster into a website, blueprint2011.com:

Screen shot 2011-01-03 at 1.17.25 PM

The site launched as the blueprints were mailed, and since then, we’ve racked up over a hundred resolutions, and counting. Being the internet, there have been several ‘not safe for work’ resolutions, but we’re loving the rest. From the cryptic, “forget about the the”, to the romantic, “say i love you”, the response has been great.

Since 2011 is still in its developmental stages, please drop by the site and add your plans, borrow from others, and create a list of things you resolve to do (or not do) in the months ahead.

Happy 2011 from Objective Subject!

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