Are the behemoths AT&T, Walmart and Royal Bank of Scotland more ethical than Carrefour or Credit Agricole? According to research, they are perceived so. Researchers at Erasmus University’s Rotterdam School of Management have done research that seems to show a relationship between ethics and symmetry. While this obviously bears no impact on the reality of these organizations, it is interesting to think about instinctive reactions an audience can have to an image, or a logo.
1 Comment
21 February 2012
I own a restraunt in York which is a vibrant City largely due to its heritage. However, the Council favours out of town retail/ business parks and promotes them to the detrement of City traders. Recently the Council tried to sell the coach/ car park to move the facility ot a retail park saying that some trading casulties would be inevitable hence loss of valuable jobs. I suggest that parking at retail parks should be chargeable to generate income for the town centres. Also if town centre businesses continue to close the properties will fall into disrepair and eventually will be lost forever. No doubt derelict shops will be replaced with housing but who wants to live in a ghost town?
Leave a Reply