Check out the newly launched identity, website, and print collateral for Athena Capital Research we designed!

While integrating the latest technologies in quantitative trading and investment strategies, Athena Capital Research suffered from a stodgy and outdated identity. They needed a modernized brand that reflected their position as trendsetters and trendforecasters as specialized investment managers.

We created a dynamic “brandgraph” logo, recalling mathetmatical equations, as well as the letter “A” in Athena. The ever changing logo suggests their versatility and vitality, while the deep blue color palette and contemporary typography underline their authority as successful traders. It’s a pretty cool translation of the classic navy pin stripe suit. Don’t you think? Visit their website.