We recently launched a new brand for esteemed maritime law firm DeOrchis & Partners. The process began with a holistic, cross-media design exploration in which we looked at multiple typographic and photographic ways to express the firm’s primary legal focus and prestige in the field.

A simple and bold direction, combining traditional elements in a unique way, struck the right note.

The firm’s lead touchpoint—its website—furthers the modern, nautical system through imagery, layout, and interaction. Visit the site to see it for yourself.